“A lunchtime drink makes work go with a swing,” 1966

British commerce boomed through the 1960s, and nowhere did it boom more noisily and merrily than in the humble pub.

The first sketches for Concorde were famously done in a puddle of spilt Gin & Quosh, and the iconic hand-drawn logo for Welland’s Filter-Tipped cigarettes was, said designer Neville Turpin, “scribbled on the back of a fag packet”.

Long liquid luncheons are said to have saved the UK many a multi-million on the Channel Tunnel, as the British construction team had only advanced thirty yards in sixteen years when they met the French coming the other way.

Keen to capitalise on the productive (not to mention reproductive!) atmosphere of the lunchtime tipple, the NOI ran this campaign, featuring the then and still unheard of Angela Moldewarp.